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SaaS Evaluation Platform
Overview
Micro MRR is a lightweight SaaS analytics platform designed for bootstrapped founders and solo entrepreneurs. It provides real-time visibility into Monthly Recurring Revenue (MRR), churn, user acquisition, and cohort trends—without the complexity of enterprise tools like ChartMogul or ProfitWell.
Timeframe: 1 months
Team: UX Designer/1 Front-End Developer, 1 Back-End Developer, QA, PM
Platform: Web App
Industry: SaaS, B2B
My Role & Collaboration
As a UX Designer I played a pivotal role in:
Facilitating stakeholder alignment by organizing cross-functional workshops with developers, PMs, and QA teams
Advocating for UX decisions based on research and usability testing data
Balancing user needs with technical feasibility by working closely with engineers to ensure design feasibility
Managing the design system to ensure consistency across the platform and streamline future iterations
Challenge
The primary challenge was to deliver an intuitive, low-friction analytics experience for non-technical users while maintaining a high signal-to-noise ratio. The solution had to support Stripe integration for simple and precise startups valuation.
Problem Statement
Businesses and solo founders are struggling to evaluate their businesses using complex paid services that work slowly.
How might we create a simplified, privacy-conscious MRR dashboard that enables solo founders to track essential SaaS metrics without technical setup or steep learning curves?
Impact
30+ active users within 2 weeks of launch
45% reduction in time to insights (from 2.2 min to 1.2 min on avg.)
Featured on Product Hunt, 639 upvotes on launch day
Lessons Learned
Micro-SaaS users prioritize clarity and speed over visual complexity
Contextual tooltips and simple copywriting reduced perceived complexity by ~40% (based on qualitative feedback)
A flexible CSV import workflow is a major differentiator for privacy-focused users
Next Steps
Expand to multi-product dashboards for indie studios
Introduce benchmark metrics to help founders contextualize their performance
Explore optional Plausible/Fathom integrations for deeper funnel analytics